Not every popular video is a full-length feature film that passes through the movie theater. There are plenty of comedy sketches, short stories, and other videos that generate a lot of revenue as well as a lot of attention.
Part of that can be greatly attributed to the fact that attention isn’t nearly as hard to obtain any more. With the way the internet has grown, news from the opposite side of the planet can reach people in a matter of seconds. If you’re looking for a tree service for your friend in Little Rock, you don’t even have to be in the same country to find their website online for them. It’s a huge network that can disperse information as fast as electricity can travel, which is absolutely blazing fast.
With that fact, almost anyone who enjoys their time making great videos are able to profit off of it, and get a lot of people in the world to see it. You don’t have to have a billion-dollar studio, and a team of excited investors in order to make it happen either. Some people have popularly been able to do it with less than ten seconds of footage in fact. They say that life finds a way, and with this sort of world today it makes you believe that some dreams work that way as well.
For some, it only took the cell phone in their pocket, and a connection to the internet with services like Vine. It seems like you no longer need the approval of a small number of investors, but the attention of a large number of people. Once you have normal everyday people enjoying your video, some company or sponsor will find you a way to monetize it, and get it to every person in the world. The only thing that may be holding you back right now is the pure desire to do it.
In this aspect, the internet doesn’t just provide the platform, but the marketing as well. That includes the small video maker living in their parent’s home, and the huge billion-dollar movie studios around the world.
You have to work really hard not to see a single advertisement, or post about an upcoming movie from a large movie studio. Movies can even be advertised with a notification to your smart phone with the right app installed on it.
For the smaller video makers, it’s a marketing system that gives back to their selves. That goes double if they’re monetizing their video productions through a platform such as YouTube that pays their video producers based on the number of views a video gets. That’s not only because it brings people to their website, but every view includes one or two advertisements to the viewer. Those advertisements both make money for video producers, and get paid for by video producers.
Personally, I think it’s an absolutely fantastic system that gives back to itself, and allows many people the opportunity to get their work seen by everyone.